Internet Marketing Solutions for Business Success – I

Internet marketing for businesses plays a key role to reach target markets and for business growth. As the number of online visitors is gradually increasing, many businesses are looking for various opportunities in Internet marketing. According to, the total world Internet users are estimated to be 13.2 billion by the year-end of 2007, with a growth rate of 265.6% from 2000 to 2007. Among them approximately 90% of Internet users search their information using major search engines. Therefore it is important to look for various Internet marketing solutions to make your website visible online. Moreover many of them are cost-effective and self-explanatory methods that could be afforded by any small business.

As per the reviews of Forrester Research, the online sales in 2007 are about US$175 billion. They have increased 21% over the year 2006 and is also expected to be doubled in the next 5 years. This shows the progression of Internet marketing conventions. Effective Internet marketing solutions helps in achieving business objectives and enables to generate revenue for your website. It can help you in increasing the recognition, revelation and visibility of your website on the search engines. The main aspect that you have to consider while employing the Internet marketing solutions is to reach the target audience.

The first step in Internet marketing is to generate traffic to your website from target customers. This is similar to having more potential customers to walk-in through the store.


There are various Internet marketing solutions that are provided by different online firms that are helpful in expanding your market and your potential customer base. The popular Internet marketing solutions include:

  • Search Engine Optimization (SEO): It is the process of increasing the quality and quantity of web traffic to your website from search engines. SEO is the method of promoting your website and get ranked well on the search engine results page. As many people search in the first two pages of the search engine results, it is important to be listed in the initial pages. SEO can draw a relevant visitors to the website, which may not be possible with any other method.
  • Pay Per Click (PPC): It is an efficient Internet marketing solution that advertises your online business and enables to setup in few minutes. It is an effective method for the beginners and existing marketers to obtain valuable visitors. If you have proper understanding about the ability of PPC campaign and spend some time on it, it can show good results. One of the crucial advantages of PPC campaign is that it doesn’t require to make changes in your website for obtaining search engine rankings.

This is the first part of “Internet Marketing Solutions For Business Success”, besides the above, there are some other important Internet marketing techniques like, viral marketing, email marketing, social networking and affiliate marketing, which will be discussed in the second part of this article.

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