E-commerce Fast Facts for New Zealand

New Zealand
Parameters
Population 4,290,347 (July 2011 est.)
Urban population 86%
GDP Per capita income $27,700 (2010 est.)
GDP% 1.5% (2010 est.)
GDP by sector
Agriculture 4.7%
Manufacturing 24.3%
Services 71%
Literacy 99%
English speaking population 91.2%
Internet users 3600000
Internet penetration 83.9 %
Internet Usage growth 14 percent
Mobile internet usage 1.6 million
online sales $2.68 billion
E-commerce growth 12%
Labor force 2.328 million (2010 est.)
Unemployment 6.5% (2010 est.)
Inflation 2.3% (2010 est.)
Advertising spending $2.1 billion
Online advertising spending $257 million

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