E-commerce Fast Facts for South Africa

SOUTH AFRICA
Population 49,991,300 (2010)
Urban population 62% of total population (2010)
Per capita income $7,275 (2010)
GDP 363703902727 (2010)
GDP% 2.8% (2010)
GDP by sector Est 2010
Agriculture 2.5%
Manufacturing 30.8%
Services 66.8%
Literacy 86.4% (2003 est)
English speaking population 8.2% (2001 census)
Internet users 4.42 million (2009)
Internet penetration 13.9% of total population
Mobile Web usage 6 million
online sales R2.028-billion (2011)
E-commerce growth
Labor force 17.39 million (2010 est.)
Unemployment 24.9% (2010 est.)
Inflation 4.1% (2010 est.)
Size of micro and emerging businesses
Advertising spending R28.7 billion
Online advertising spending R319 million

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