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Basic differences between B2B and B2C businesses

Author: Anita Ray
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc. On contrary, if the final customer is c… Continue Reading Basic differences between B2B and B2C businesses

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How digital marketing companies differ from one another

Author: Anita Ray
To survive in today’s business world, having a strong online presence is very much important. Just having a website is not enough to establish an online presence. It requires multi-disciplinary methodology to integrate marketing strategies into various technical channels through search engines, social media, email campaigns and other online marketing tools. It is not possible for every business owner to spend time or resources on different marketing aspects and that’s where th… Continue Reading How digital marketing companies differ from one another

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Why link building is still an important approach in digital marketing?

Author: Anita Ray
The frequent changes in Google algorithm during the last few years have impacted the digital marketing strategy to a great extent. Besides link building, the concepts of social media, content marketing, PPC, email marketing and blogging have also gained importance in improving the visibility of websites. As a matter of fact, links still carry prominence in creating value for the websites. The quality and quantity of the external and internal links established with the website … Continue Reading Why link building is still an important approach in digital marketing?

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A Good Digital Marketing Service can transform your business into success

Author: Anita Ray
Most of the companies have misconception about establishing the digital presence of their business. Some think that just creating an account and bringing up the page in social media websites like Facebook, Twitter etc is enough to pour in the revenues for their business. While others stay under the impression that having content loaded with keywords will push their website rankings in the search engines. It is true that having good content and social media presence is importan… Continue Reading A Good Digital Marketing Service can transform your business into success

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