The earlier model of producing whatever you can and using strong sales push and advertising / promotion campaigns to sell is no longer working.
In today’s buyers market, it is no longer enough to stand out by promoting your products. Customer’s awareness has grown and this expect a genuinely superior value proportion from the products they buy.
With changing needs, lifestyles there is a need to start thinking afresh about marketing mix, rather than first promoting and then communicate.
In today’s competitive atmosphere, it is vital
- To have a superior offering.
- To monitor competitive offerings.
- To identify opportunities for growth / profitability/ develop customer target.
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