|
Strategic Marketing |
Tactical Marketing |
| Identity Opportunities | Create sales collateral |
| Identify estimate size and develop new products | Create websites |
| Established product value proposition | Do e-mail campaigns |
| Define promotion mix | Do database marketing |
| Product, place promotion and pricing | Look for tactical ways to stand out from competition arise |
| Define ROI standards for products | SEO, link building |
Continue Reading on…
Back to What is Marketing? article
