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| Growth prospects for marketing |
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Marketing people are the most likely people to become CEO's because: |
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| • Holistic prospective. |
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| • Understanding LT & ST implications. |
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| • Create opportunities for others in organization to follow-up and work on the most challenging and key issues including opportunities for growth. |
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| • Asymmetric challenges rather than linear challenges that need to thank outside the box. |
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| • Prepares work on strategic issues rather than tactical / follow-up issues. |
| • Needs appreciation, understanding of all functional areas. | |
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