Posts Tagged as internet retailing

Traditional Retailers Missing the Online Search Potential

A recent study by ‘Internet-Engine’ revealed that traditional retailers are extremely behind their online counterparts in typical online searches. At the same time, e-tailers have a sturdy base in search queries. The growing importance of search among online population depicts its remarkable potential to enhance business opportunities, which the traditional retailers are not focusing on.
Brick-and-mortar stores performing lower than e-tailers
According to the study, brick-and-mortar stores h… Continue Reading Traditional Retailers Missing the Online Search Potential

Search Marketing is Gaining Popularity among Retailers

A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than paid search for a substantial percentage of retailers.
The survey conducted for 211 retailers by ‘Internet Retailer’, found that more and more… Continue Reading Search Marketing is Gaining Popularity among Retailers