Posts Tagged as marketing

Marketers Believe SEO to be Effective Tool for Generating Sales

The 2009 Advertising Effectiveness Survey from Forbes revealed that a significant percentage of Chief Marketing Officers (CMOs) believe that SEO is an effective way to generate sales for their companies. A majority of the surveyed CMOs said that they use conversions or sales data as main metric to measure the success of their marketing campaigns. Almost half of the surveyed marketers believe that SEO has the potential to generate sales for their businesses.

On the other side, Ad networks could … Continue Reading Marketers Believe SEO to be Effective Tool for Generating Sales

Search Marketing is Gaining Popularity among Retailers

A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than paid search for a substantial percentage of retailers.
The survey conducted for 211 retailers by ‘Internet Retailer’, found that more and more… Continue Reading Search Marketing is Gaining Popularity among Retailers