Posts Tagged as retail business

The Potential of Search Marketing in Driving ROI for Retailers

Effective marketing is key for retailers to survive and stay ahead of competition, especially in recessionary times. It is proven that search engine marketing is helping many small and medium scale enterprises to fortune 500 companies to market their products and services online effectively. Search marketing helps to increase ROI by creating a strong online presence while making it easy for customers to find the retailer online.
First page search listings – crucial for website traffic
According … Continue Reading The Potential of Search Marketing in Driving ROI for Retailers

Search Marketing is Gaining Popularity among Retailers

A considerable amount of web-only retailers believe that search engine marketing helps to get good results compared to other forms of online marketing based on a survey conducted by Internet retailer. They find search marketing as an effective strategy to adopt amid glooming economy. The survey says natural search results are providing better ROI than paid search for a substantial percentage of retailers.
The survey conducted for 211 retailers by ‘Internet Retailer’, found that more and more… Continue Reading Search Marketing is Gaining Popularity among Retailers

YoY Retail E-Commerce Spending Seizes Negative Growth

US retail e-commerce spending in Q1-2009 recovered from 3 percent negative growth YoY when compared to Q4-2008. According to ComScore, retail e-commerce sales remained flat when compared to Q1-2008, as they recovered slightly from the immediate previous quarter. Sports & Fitness is the fastest growing category online followed by Books & Magazine in dollar sales.
Historic Trends
If the data provided by ComScore is observed, year 2007 had better growth rates YoY, when compared to 2008. Thi… Continue Reading YoY Retail E-Commerce Spending Seizes Negative Growth