Posts Tagged as web analytics

Is Measuring ROI a Major Constraint to Use Social Media as a Marketing Tool?

Despite social media’s overwhelming popularity as a major destination of Internet users, many marketers are still not sure whether social media marketing can help them to achieve their targets or not. While recent studies have shown that up to 90 percent of consumers are using social media to make their purchasing decisions, social media is still pointless and over-hyped or too complicated to deal with for many marketing professionals. According to a survey by R2integrated, it is the lack of dat… Continue Reading Is Measuring ROI a Major Constraint to Use Social Media as a Marketing Tool?