| Parameters | |
| Population | 21,766,711 (July 2011 est.) |
| Urban population | 89% |
| GDP Per capita income | $41,000 (2010 est.) |
| GDP% | 2.7% (2010 est.) |
| GDP by sector | |
| Agriculture | 3.9% |
| Manufacturing | 25.6% |
| Services | 70.5% |
| Literacy | 99% |
| English speaking population | 78.5% |
| Internet users | 17033826 |
| Internet penetration | 78.3 % |
| Internet Usage growth | 14.8% |
| Mobile internet usage | 4.8 million |
| online sales | 13.6 billion |
| E-commerce growth | 44% |
| Labor force | 11.87 million |
| Unemployment | 5.2% (2010 est.) |
| Inflation | 2.8% (2010 est.) |
| Size of micro and emerging businesses | 95.6% |
| Advertising spending | |
| Online advertising spending | $627.75 million |
E-commerce Fast Facts for Australia
