| Parameters | |
| Population | 4,290,347 (July 2011 est.) |
| Urban population | 86% |
| GDP Per capita income | $27,700 (2010 est.) |
| GDP% | 1.5% (2010 est.) |
| GDP by sector | |
| Agriculture | 4.7% |
| Manufacturing | 24.3% |
| Services | 71% |
| Literacy | 99% |
| English speaking population | 91.2% |
| Internet users | 3600000 |
| Internet penetration | 83.9 % |
| Internet Usage growth | 14 percent |
| Mobile internet usage | 1.6 million |
| online sales | $2.68 billion |
| E-commerce growth | 12% |
| Labor force | 2.328 million (2010 est.) |
| Unemployment | 6.5% (2010 est.) |
| Inflation | 2.3% (2010 est.) |
| Advertising spending | $2.1 billion |
| Online advertising spending | $257 million |
E-commerce Fast Facts for New Zealand
