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More than medium and large businesses, whose products or services are already known to people, small businesses should take help of marketing – to bring in more new customers and ultimately to survive and sustain. But cash-strapped small businesses cannotRead more

The present growth of e-commerce in India is marred by many challenges – security of online transactions being the biggest challenge. The problem for many of the e-commerce businesses are due to two reasons – lack of proper framing &Read more

Commercial Internet has totally changed the way people purchase products or services and businesses sell their products. E-commerce has already reached its peak in many developed countries including US and other European countries. When it comes to developing countries likeRead more

Content marketing is very popular strategy among many marketers and is also having enough potential to find prospects for businesses. There is so much information online competing to get noticed, so marketers require a new and latent platform to getRead more