Management Styles
Depending upon the nature of the business, type of the task and nature of the work the manager behaves in different manner and how they handle different situations depends on their style of management. The manager is able to execute at different styles at different situations. The management style that generally the managers exercise include Continue reading
Understand The Motivational Theories In Management
Motivational theories explain the ways to activate and direct the human behavior. They are concerned with the processes that describe the motivational aspects of individuals, which will help in fulfilling those desires in order to get the effective results. There are mainly two categories of motivational theories namely content theories, and process theories. Even though there are different motivational theories under these two categories, none of them are universally accepted. Continue reading
Why is Marketing essential for any business today?
The earlier model of producing whatever you can and using strong sales push and advertising / promotion campaigns to sell is no longer working. In today’s buyers market, it is no longer enough to stand out by promoting your products. Customer’s awareness has grown and this expects a genuinely superior value proportion from the products […]
Sales Vs. Marketing Vs. Advertising
Sales is called marketing in India – This is due to little or no awareness of what marketing is. Sales and marketing means the same thing to most people in India. You will notice that a majority of Indian companies call their sales persons as marketing professionals. Till recently, with protected markets and an economy […]