Attributes of Incompetent Managers
This write-up is based on a section from Kautilya’s Arthasasthra dealing with productivity and economic wealth generation of the state. Though this was originally meant to assess the government servants in Maurya Kingdom in 3rd Century BC i.e., 23 centuries back. The wisdom is applicable to any business organization. In fact, to any organization including voluntary as well as government. Continue reading
Even Small Brands Make it Large in Consumer Superbrands
Do you think that small brands have low customer loyalty and lower proportion of purchases compared to large brands? Then you are mistaken. There are many small brands that made a huge positive impact on consumer’s life. This can be simply explained by analyzing the ‘Superbrands’. ‘Superbrands’ is an organization that publishes brand-focused books and […]
Most Preferred Consumer Brands in India
Do you want to recognize and use the most preferred consumer brands in India? Then check out the ‘Consumer Superbrands’. Consumer Superbrands is a list of exclusive group of brands in India that have been voted as ‘the best’ for their image and perception by the consumers. Since its inception in India, Superbrands has released […]
A Brief About Marketing and Advertising Associations in India
Over the last few years the marketing scenario in India is undergoing a phenomenal change. The concept of marketing became essential for businesses to survive and sustain. With the increasing popularity to marketing, various associations started forming to promote, support, and regulate different forms of marketing. However, unlike many other industries, we find very few […]
Accuracy and Precision
"Accuracy" and "precision" are related but not identical concepts, and the difference between the two is important to estimation. Accuracy of a measurement system is the degree of closeness of measurements of a quantity to its actual (true) value. The precision of a measurement system, also called reproducibility or repeatability, is the degree to which repeated measurements under unchanged conditions show the same results. Continue reading