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Unprofessional Behavior eventually destroys completely
While dealing with someone, if you are spending too much time planning in detail so that basic things can get done. And if you don’t put in this much effort, work does not get done, you are dealing with an unprofessional and incompetent person. If you think this is how professionals are – you are […]
Why Marketing people are the most likely people to become CEO’s
Marketing people are the most likely people to become CEO’s because: Holistic perspective. Understanding LT & ST implications. Create opportunities for others in organization to follow-up and work on the most challenging and key issues including opportunities for growth. Asymmetric challenges rather than linear challenges that need to think outside the box. Prepares work on […]
Surprising first products of 14 famous companies
Some companies find their niche and stick to it. Others, though, have to adapt to changing markets in order to thrive. Here’s a look at some companies that switched industries at some point in their histories, usually for the better. 1. Avon David H. McConnell started Avon in 1886 without really meaning to. McConnell sold […]
Why is Marketing essential for any business today?
The earlier model of producing whatever you can and using strong sales push and advertising / promotion campaigns to sell is no longer working. In today’s buyers market, it is no longer enough to stand out by promoting your products. Customer’s awareness has grown and this expects a genuinely superior value proportion from the products […]
Sales Vs. Marketing Vs. Advertising
Sales is called marketing in India – This is due to little or no awareness of what marketing is. Sales and marketing means the same thing to most people in India. You will notice that a majority of Indian companies call their sales persons as marketing professionals. Till recently, with protected markets and an economy […]