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Leadership Attitude: Stockdale Paradox – Confront the facts however unpleasant but never lose hope!
James B. Stockdale was one of the highly respected Vice admiral in the history of United States Navy. He set a remarkable example and won many awards for his high levels of spirit, courage and endurance. He was also Vice Presidential candidate in 1992. Continue reading
How Soft Skills Are Recognized And How It Is Related To Performance
Soft skills refer to the personality traits, friendliness, social graces, and facility with language, personal habits and optimism that mark people to varying degrees. Soft skills are needed for everyday life as much as they are needed on work. Continue reading
Essential Marketing Skills – Listening to Customers
Let’s start with a basic but key criterion. They have to be comfortable spending time with and listening to consumers. A fundamental starting point for any great marketer is: get out of your office and spend time in the places and spaces where your consumers experience the product, no matter how senior or ‘important’ you consider yourself Continue reading
The Evolution of Marketing
The Marketing concept underwent many changes before it transformed into the current ‘Customer Centric Marketing’ avatar. Sales driven organizations were the initial models of doing business driven by their production and product capabilities. Later, improvement in the situation was inevitable as the market dynamics changed according to the priorities of the customers. Continue reading
Managerial Roles And Functions
The dictionary meaning of Manager is, a person who has control or direction of an institution, business, etc., or of a part, division, or phase of it. A Manager is a person who plans and directs the work of a group of individuals and also monitors their work to take-up corrective actions when necessary. Continue reading