How Understanding Customers’ Buying Behavior Helps Businesses
Customer today is influenced by a number of aspects that are factored into his buying decisions. This changes the way he behaves in certain situations, often determining whether he purchases the product or not. Subtle variations in his buying decisions can play a big role in the success or failure of a business. This article discusses about how customers’ buying behavior influences his/her purchase decision and how businesses can make use of it to increase their sales. Continue reading
Attributes of Incompetent Managers
This write-up is based on a section from Kautilya’s Arthasasthra dealing with productivity and economic wealth generation of the state. Though this was originally meant to assess the government servants in Maurya Kingdom in 3rd Century BC i.e., 23 centuries back. The wisdom is applicable to any business organization. In fact, to any organization including voluntary as well as government. Continue reading
Even Small Brands Make it Large in Consumer Superbrands
Do you think that small brands have low customer loyalty and lower proportion of purchases compared to large brands? Then you are mistaken. There are many small brands that made a huge positive impact on consumer’s life. This can be simply explained by analyzing the ‘Superbrands’. ‘Superbrands’ is an organization that publishes brand-focused books and […]
Most Preferred Consumer Brands in India
Do you want to recognize and use the most preferred consumer brands in India? Then check out the ‘Consumer Superbrands’. Consumer Superbrands is a list of exclusive group of brands in India that have been voted as ‘the best’ for their image and perception by the consumers. Since its inception in India, Superbrands has released […]
A Brief About Marketing and Advertising Associations in India
Over the last few years the marketing scenario in India is undergoing a phenomenal change. The concept of marketing became essential for businesses to survive and sustain. With the increasing popularity to marketing, various associations started forming to promote, support, and regulate different forms of marketing. However, unlike many other industries, we find very few […]