Role Of Soft Skills In A Person’s Career
Soft skills represent a fundamental attribute that today’s knowledge based economy is demanding of its employers, employees and businesses. Soft skills give the opportunity to enhance organizational skills and leadership skills to improve team results. If you are perceived to be difficult and unfriendly, of what value are your hard skills when nobody is ready […]
Best Quotes on Products
“What happens when startups start getting referred to as “Web 2.0 startups” — or for that matter, “B2B startups” or “mobile startups” or “pen computing startups” — or as being in the Web 2.0/B2B/mobile/pen computing “space” — is that trends are getting mistaken for markets and products.” – Marc Andreessen “The majority of the products […]
Branding – Best Quotes
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos “Your premium brand had better be delivering something special, or it’s not going to get the business.” – Warren Buffett “Suppliers and especially manufacturers have market power because […]
Essential Marketing Skills – Listening to Customers
Let’s start with a basic but key criterion. They have to be comfortable spending time with and listening to consumers. A fundamental starting point for any great marketer is: get out of your office and spend time in the places and spaces where your consumers experience the product, no matter how senior or ‘important’ you consider yourself Continue reading
Useful Quotes on Marketing (for understanding it accurately)
“Any business enterprise has two, and only two basic functions – Marketing and Innovation” – Peter F. Drucker “Marketing is the distinguishing, the unique function of the business. A business is set part from all other human organizations by the fact that it markets a product or a service. Neither church, nor army, nor […]