The Evolution of Marketing
The Marketing concept underwent many changes before it transformed into the current ‘Customer Centric Marketing’ avatar. Sales driven organizations were the initial models of doing business driven by their production and product capabilities. Later, improvement in the situation was inevitable as the market dynamics changed according to the priorities of the customers. Continue reading
Management is a Practice, Not a Degree
Would you trust the life of your loved one when an uneducated person performs a heart surgery or a brain surgery? The answer is obviously a no! Even the government would not allow a person to perform a surgery without a proper degree. In fact, it is very likely that a person who performs surgeries […]
Jack Welch
Jack Welch is a renowned personality in the business world because of his leadership strategies and innovative management style. Welch turned the fate of the General Electric (GE) into a dynamic growth company during his 20 years of leadership at GE. Welch was born in Massachusetts, USA in 1935. His father was a Boston & […]
Alfred P.Sloan
Alfred P. Sloan, known as President and CEO of General Motors was born in New Haven, Connecticut in 1875. His father was a prosperous businessman. Sloan is an electrical engineer and graduated from the Massachusetts Institute of Technology in 1895. While attending MIT he joined the Delta Upsilon fraternity. Sloan joined as a draftsman in […]
Dhirubhai Ambani
Dhirubai Ambani was born on 28 December in a Modh family of modest means. He was the second son of a schoolteacher and was a high school graduate. When he was 16 years old, he moved to Aden, Yemen. He worked with A. Besse & Co. for a salary of Rs.300. Two years later, A. […]