Do you want to recognize and use the most preferred consumer brands in India? Then check out the ‘Consumer Superbrands’. Consumer Superbrands is a list of exclusive group of brands in India that have been voted as ‘the best’ for their image and perception by the consumers. Since its inception in India, Superbrands has released 3 editions of consumer superbrands. It released its first edition in 2004 with 101 Consumer Superbrands, second and third in 2007 and 2009 respectively with 91 brands each.
Brands listed in all 3 editions
23 consumer brands appeared in all the three editions indicating their outstanding consumer trust in their specific industry. Some of them include ACC Cement, Apollo Hospitals, Aquaguard, Archies, Ashok Leyland, Bata, Blue Dart, Boroline, Everest, Goodknight, Jaguar, Kitply, LIC, Nirma, Luxor etc.
The three time winners list not only includes the premium brands like Reid & Taylor, but also low cost brands like Nirma, Hero Cycles, Everest, Boroline etc. It also lists Public Sector Undertakings (PSU) like Servo and state government led departments like Kerala Tourism.
Two time winners
From the three editions, 49 brands appeared in two editions, which include Airtel (2004 & 2007), Anchor (07 & 09), Cinthol (04 & 09), Crompton Greaves (07 & 09), Dainik Jagran (07 & 09), Exide (04 & 07), Hindware 07 & 09), Kurlon (07 & 09), Pillsbury (07 & 09), Saridon (04 & 07), State Bank of India (04 & 07), Tata salt & tea (04 & 09), The Economic Times (04 & 07) etc.
One time winners
Some of the brands that made into the Consumer Superbrands list are Aaj Tak (07), Band-Aid (09), Bank of Baroda (04), Britannia (04), Cello (09), Close Up (04), Dabur Vatika (07), Dhara (09), Fair & Lovely (04), Fujifilm (09), Godrej expert hair dye (04), Hero Honda (04), Indane (09), India Today (04), Levi’s (04), LG home appliances (07), Lifebouy (04), Lux (07), Mahindra Tractors (09), Maruti Suzuki (04), Milton (07), Moov (04), Nycil (04), Phillips (04), Rin (04), Samsung (04), Sunsilk (04), Surf (04), Tata Sky (09), Titan (04), Wheel (04), Zandu Balm (04) etc.
Note: For complete list of 3 editions, please go to Superbrands website.