Marketing people are the most likely people to become CEO’s because:
- Holistic perspective.
- Understanding LT & ST implications.
- Create opportunities for others in organization to follow-up and work on the most challenging and key issues including opportunities for growth.
- Asymmetric challenges rather than linear challenges that need to think outside the box.
- Prepares work on strategic issues rather than tactical / follow-up issues.
- Needs appreciation, understanding of all functional areas.
Courtesy: Internet marketing India (http://www.marvist.co.in)