{"id":582,"date":"2009-12-09T11:44:44","date_gmt":"2009-12-09T11:44:44","guid":{"rendered":"http:\/\/smeph.net\/?p=582"},"modified":"2016-09-22T18:12:00","modified_gmt":"2016-09-22T12:42:00","slug":"branding-best-quotes","status":"publish","type":"post","link":"https:\/\/www.marvist.co.in\/smeph\/branding-best-quotes\/","title":{"rendered":"Branding – Best Quotes"},"content":{"rendered":"

\u201cA brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.\u201d
\n\u2013 Jeff Bezos<\/span><\/p>\n

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\u201cYour premium brand had better be delivering something special, or it’s not going to get the business.\u201d
\n– Warren Buffett<\/span><\/p>\n

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\u201cSuppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.\u201d
\n– Peter Drucker<\/span><\/p>\n

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\u201cA brand is the \u2018personification of a product, service, or even entire company’.\u201d
\n– Robert Blanchard<\/span><\/p>\n

Marketers can gain deep brand experience insights from this question: \u201cThink about the 5 brands that have made the biggest difference in your life. Tell us about them.\u201d
\n– Ian Ryder<\/span><\/p>\n

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\u201cLike any person, a brand has a physical \u2018body’: in P&G’s case, the products and\/or services it provides. Also, like a person, a brand has a name, a personality, character and a reputation.\u201d
\n– Robert Blanchard<\/span><\/p>\n

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\u201cWhen you think of the blur of all the brands that are out there, the ones you believe in and the ones you remember, like Chanel and Armani, are the ones that stand for something. Fashion is about establishing an image that consumers can adapt to their own individuality. And it’s an image that can change, that can evolve. It doesn’t reinvent itself every two years.\u201d
\n– Ralph Lauren<\/span><\/p>\n

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\u201cLike a person, you can respect, like and even love a brand. You can think of it as a deep personal friend, or merely an acquaintance. You can view it as dependable or undependable; principled or opportunistic; caring or capricious. Just as you like to be around certain people and not others, so also do you like to be with certain brands and not others.\u201d
\n– Robert Blanchard<\/span><\/p>\n