{"id":588,"date":"2009-11-15T11:53:10","date_gmt":"2009-11-15T11:53:10","guid":{"rendered":"http:\/\/smeph.net\/?p=588"},"modified":"2016-09-22T18:14:07","modified_gmt":"2016-09-22T12:44:07","slug":"useful-quotes-on-marketing","status":"publish","type":"post","link":"https:\/\/www.marvist.co.in\/smeph\/useful-quotes-on-marketing\/","title":{"rendered":"Useful Quotes on Marketing (for understanding it accurately)"},"content":{"rendered":"<p style=\"text-align: justify;\">\u201cAny business enterprise has two, and only two basic functions &#8211; Marketing and Innovation\u201d <span style=\"color: #205b87; display: block; text-align: right;\">\u2013 Peter F. Drucker<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">&#8220;Marketing is the distinguishing, the unique function of the business. A business is set part from all other human organizations by the fact that it markets a product or a service. Neither church, nor army, nor school, nor state does that. Any organization that fulfills itself through marketing a product or service is a business. Any organization in which marketing is either absent or incidental is not a business and should never be run as if it were one.&#8221;<span style=\"color: #205b87; display: block; text-align: right;\">\u2013 Peter F. Drucker<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">&#8220;Our biggest competitor in software is not a very good technical company. But it\u2019s one of the best marketing companies I\u2019ve ever seen, and I\u2019ve spent twenty years in marketing.&#8221;<span style=\"color: #205b87; display: block; text-align: right;\">\u2013 Lou Gerstner of IBM about Bill Gates and Microsoft<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u201cCustomers don&#8217;t always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren&#8217;t enjoying it. Once they tasted ours and experienced what we call \u2018the third place\u2019. A gathering place between home and work where they were treated with respect. They found we were filling a need they didn&#8217;t know they had.\u201d<span style=\"color: #205b87; display: block; text-align: right;\">\u2013 Howard Schultz of Starbucks Coffee<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">&#8220;No great marketing decisions have ever been made on qualitative data.&#8221;<span style=\"color: #205b87; display: block; text-align: right;\">\u2013 John Scully (Former CEO of Apple and former President of PepsiCo)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">&#8220;Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.&#8221;<span style=\"color: #205b87; display: block; text-align: right;\">\u2013 Philip Kotler<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">&#8220;A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.&#8221;<span style=\"color: #205b87; display: block; text-align: right;\">\u2013 Jeff Bezos<\/span><\/p>\n<p><script type=\"text\/javascript\"><!-- google_ad_client = \"pub-1136618279808747\"; \/* Mktg-guru-leader728x90, 9-feb-11 *\/ google_ad_slot = \"5538265536\"; google_ad_width = 728; google_ad_height = 90; \/\/-->\n<\/script><br \/>\n<script type=\"text\/javascript\" src=\"http:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\">\n<\/script><\/p>\n<p style=\"text-align: justify;\">&#8220;Let&#8217;s say you have $1,000,000 tied up in your little company and suddenly your advertising isn&#8217;t working and sales are going down. And everything depends on it. Your future depends on it, your family&#8217;s future depends on it, other people&#8217;s families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?&#8221;<span style=\"color: #205b87; display: block; text-align: right;\">\u2013 Rosser Reeves<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">&#8220;Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you&#8217;re marketing your firm to new customers, you better be able to provide them service when they do business with you.&#8221;<span style=\"color: #205b87; display: block; text-align: right;\">\u2013 Arthur Levitt<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cAny business enterprise has two, and only two basic functions &#8211; Marketing and Innovation\u201d \u2013 Peter F. Drucker &nbsp; &#8220;Marketing is the distinguishing, the unique function of the business. A business is set part from all other human organizations by the fact that it markets a product or a service. Neither church, nor army, nor [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-588","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/posts\/588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/comments?post=588"}],"version-history":[{"count":3,"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/posts\/588\/revisions"}],"predecessor-version":[{"id":2127,"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/posts\/588\/revisions\/2127"}],"wp:attachment":[{"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/media?parent=588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/categories?post=588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marvist.co.in\/smeph\/wp-json\/wp\/v2\/tags?post=588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}