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Need to Incentivise Small & Medium Businesses to Create Professional Jobs in City Centre
As lakhs of youngsters join the job market every month, the focus should be more on small and medium businesses (SMBs) to create jobs in city centre. Even Nasscom realized that it needs to focus on small and medium sector in US/Europe to sustain growth of IT sector as offshore opportunity in large businesses is […]
Career Lessons from MS Swaminathan
Monkombu Sambasivan Swaminathan (MS Swaminathan) is considered as the ‘Father of Green Revolution’ in India because of his significant contribution to the development of agriculture in India. He is a plant geneticist and focused on high-yielding variety of wheat when there was acute shortage of food grains in the country. MS Swaminathan is a brilliant […]
E.Sreedharan – An Inspirational Manager
We feel inspired if we read the autobiography of successful people and world renowned personalities. But the success story of E.Sreedharan is not just inspirational; it teaches us many lessons. Known for his dedication and hard work, E.Sreedharan not just changed the scenario of public transport in Delhi but built strong and efficient systems that […]
Importance of SMEs to Go Online
Today the trend of marketing has shifted from traditional (newspapers) to digital (online). Over the recent years with the advent of the Internet more and more people are increasingly dependent on it looking for any information or assistance they require. This makes it all the more important for small business owners who want to reach […]
Even Small Brands Make it Large in Consumer Superbrands
Do you think that small brands have low customer loyalty and lower proportion of purchases compared to large brands? Then you are mistaken. There are many small brands that made a huge positive impact on consumer’s life. This can be simply explained by analyzing the ‘Superbrands’. ‘Superbrands’ is an organization that publishes brand-focused books and […]