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Most Preferred Consumer Brands in India
Do you want to recognize and use the most preferred consumer brands in India? Then check out the ‘Consumer Superbrands’. Consumer Superbrands is a list of exclusive group of brands in India that have been voted as ‘the best’ for their image and perception by the consumers. Since its inception in India, Superbrands has released […]
A Brief About Marketing and Advertising Associations in India
Over the last few years the marketing scenario in India is undergoing a phenomenal change. The concept of marketing became essential for businesses to survive and sustain. With the increasing popularity to marketing, various associations started forming to promote, support, and regulate different forms of marketing. However, unlike many other industries, we find very few […]
Fortune Selects Henry Ford Businessman Of The Century
GE’s Jack Welch Named Manager of the Century. Culminating its look back on the century in business, FORTUNE magazine has named automobile giant and entrepreneur Henry Ford Businessman of the Century-beating out runner-up Bill Gates of Microsoft-and has chosen General Electric’s Jack Welch Manager of the Century. Ford was among four finalists chosen from a […]
Beyond The Hype Of Entrepreneurship In India
Some entrepreneurs came into limelight recently with their big success stories. The small number of these big success stories in entrepreneurship gives a feeling that entrepreneurship is new in India. There could be nothing further than the truth. The reality check – Is entrepreneurship new? From the independence period, self-employment existed as #1 employer in […]
Multi Level Marketing
Have you ever been in a situation when one of your friend, neighbor, or a relative elaborate about imported shampoos, cosmetics or any product and pushed you to buy? Also, he or she hard-pressed you to join in a group to make huge amount of money in short duration by paying a token amount. If […]